World Cup: South African Journey of Recovery Starts HERE

The coming World Cup in Germany might be the chief source of pain for SA soccer lovers now, but it also presents the perfect chance for self-experimentation with aversion-aversion therapy. This new technique – in which massive exposure to a once-beloved, but now ruined spectacle brutally overwhelms the senses and rekindles the original passion – has been pioneered with SA Blog in partnership with its sister site,

Soccer is front, center and everywhere in between at There is no shortage of amazing things happening there, to nudge stricken South Africans gently back off the “recovered soccer addict” wagon. Here are a few samples from this week alone:




With 34 blogs detailing all the dirt on teams from Angola to Ukraine, is helping sober South Africans plunge back into total soccer inebriation like nothing else!