Shriek! Watery American Beer for 2010 World Cup

We’ve all heard the joke that goes, “Why is drinking American beer like making love in a canoe – ?” The punchline is unprintable, and so was the reaction of many South Africans to the announcement, yesterday afternoon, that Budweiser – and Budweiser alone – will be sold in the stands during the 2010 World Cup.

Unfortunately, this is the Budweiser from Anheuser-Busch, the mass-market, piss-poor beer specialists based in St. Louis, Missouri, USA, and not the one, true, original white-beer Budweiser that is still brewed by Budvar in the Czech Republic.

Anheuser-Busch is the world’s largest brewery; the number two spot is occupied by – irony of ironies – South Africa’s own SAB Miller. SAB is another mass-market specialist, though its South African beers aren’t as piss-poor as its rival’s. Its American beers, on the other hand…



  • Snap poll: which beer is worse – Anheuser-Busch’s Budweiser or SAB’s Miller? Send opinions to Results will be published on an ongoing basis!

Why SA Breweries didn’t negotiate with FIFA to secure the beer sponsorship slot is beyond Your Correspondent. This type of marketing opportunity – home-ground advantage for home-brewed beer – will never again present itself.

SA Blog urges soccer lovers in Germany, meanwhile, to enjoy a proper Budvar Budweiser today. The Czech Repulic, as everyone knows, is landlocked – nowhere close to water. The same can be said of its beers.