We’ve all heard the joke that goes, “Why is drinking American beer like making love in a canoe – ?” The punchline is unprintable, and so was the reaction of many South Africans to the announcement, yesterday afternoon, that Budweiser – and Budweiser alone – will be sold in the stands during the 2010 World Cup.
Unfortunately, this is the Budweiser from Anheuser-Busch, the mass-market, piss-poor beer specialists based in St. Louis, Missouri, USA, and not the one, true, original white-beer Budweiser that is still brewed by Budvar in the Czech Republic.
Anheuser-Busch is the world’s largest brewery; the number two spot is occupied by – irony of ironies – South Africa’s own SAB Miller. SAB is another mass-market specialist, though its South African beers aren’t as piss-poor as its rival’s. Its American beers, on the other hand…
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- Snap poll: which beer is worse – Anheuser-Busch’s Budweiser or SAB’s Miller? Send opinions to firstname.lastname@example.org. Results will be published on an ongoing basis!
Why SA Breweries didn’t negotiate with FIFA to secure the beer sponsorship slot is beyond Your Correspondent. This type of marketing opportunity – home-ground advantage for home-brewed beer – will never again present itself.
SA Blog urges soccer lovers in Germany, meanwhile, to enjoy a proper Budvar Budweiser today. The Czech Repulic, as everyone knows, is landlocked – nowhere close to water. The same can be said of its beers.